In the past few months, thousands of people have bought air purifiers, diffusers, and humidifiers. Aren’t you getting misty-eyed with the possible profit if you start your own business today? We are the source of high-quality wholesale diffusers and today, let’s discuss while aromatherapy diffusers remain hot products in the market today.
Aromatherapy diffusers have emerged as an alternative to the scented candle. And they’re a hit! While candles are a bit hazardous since they require a flame, aromatherapy diffusers have become a safer option. They simply pump out billowing plumes of fresh and aromatic mist coming from oil-diffused water.
All you need is a few drops of scented oil, a water-filled tank, and a power source.
Why Aromatherapy Diffusers Are Trending?
In 2016, American market research valued the home fragrance market at an enormous $6.4 billion business. In other words, a lot of people are willing to spend a portion of their income to make their homes smell fresh.
Take note, this data was taken in 2016 – many years before the pandemic hit. When the World Health Organization (WHO) declared COVID19 a pandemic, many more households have invested in products that can make their homes fresh and safe from germs and viruses.
If you are interested in selling aromatherapy diffusers, there are three things to keep in mind when setting up your retail store.
Aromatherapy Diffusers Are Seasonal – Or Maybe Not Anymore?
If you search “aromatherapy diffusers” or “oil diffusers” on Google Trends, you will find out that products usually increase sales at the start of September. They reach their peak at Christmas when the weather is colder. Moreover, people buy them as a gift. Whatever the reason, the interesting thing you should note is that the demand for diffusers has gone up since 2014.
More and more people are searching for aromatherapy diffusers. So, if you want to start an aromatherapy diffuser, you must start now. The winter season is fast approaching but we also believe that aromatherapy diffusers are not just seasonal anymore.
The awareness of people regarding the importance of indoor air quality has surged almost every household to invest in aromatherapy diffusers. That means aromatherapy diffusers have become a vital part of every home than just being a seasonal product.
Either way, you must take advantage of this product.
How to Successfully Sell Aromatherapy Diffusers?
The Right Terminology Matters
When selling aromatherapy diffusers, you are going to watch out for typos and inaccuracies. When listing your products online, you also have to think about your target market. That is because the terminology is important in seizing the oil diffuser search volume.
Sometimes, people search for “oil diffusers” – not air or home diffusers. Some, search for “defusers” with only one “f” and some search for “aromatherapy diffusers”.
These typos and misspellings matter a lot because this is how your customers find you. Moreover, your target country also matters. Some countries like the US liked calling it “oil diffusers.” So, if you are selling in the US market, you have to adjust your keywords accordingly.
You Need to Sell Essential Oils As Well
For sure you have heard about how you should keep the income flowing. So, when you’ve sold two or more aromatherapy diffusers, your cash flow should not end there.
You should have your source of essential oils as well. This helps customers keep coming back for you. If someone has already purchased your aromatherapy diffuser, you can email them every time you add new essential oil to your store. This gives customers a new reason to come to your store even if they have already purchased an aromatherapy diffuser.
The Right Marketing Strategy Matters
Whether you are an online seller or you run a brick-and-mortar store, you need to set up a solid marketing plan to sell your products.
Think about how you are going to sell your aromatherapy diffusers. How are you going to reach your target audience? What are the right strategies to make a bigger scale?
If you are marketing your products via social media, you may want to film a demo of your oil diffusers in action. Some people may not understand how these products work, especially if they are used to candles. Hence, you would want to reach out to these people and inform them of the benefits they will get when shifting to aromatherapy diffusers.
You need to reduce the barriers to purchase by showing potential customers how easy it is to use aromatherapy diffusers and how beneficial it is for their homes.
Wholesale Aromatherapy Diffusers: Where to Source Products?
If you are looking for a manufacturer or a wholesaler of aromatherapy diffusers, feel free to contact us. Wang-Tech offers OEM and ODM services. Learn more about our custom services here. You may also browse through a lot of product options here.