Winter is coming! Now is the time to start your own air purifier business.
Indoor air quality is a major problem. According to the Environmental Protection Agency (EPA), indoor air pollutants are two to five times higher than outdoor air. Oftentimes, it is 100x worse than outdoors.
Now that winter is fast approaching, air purifiers will become in demand again. At the start of the pandemic last year, some products seemed impossible to find stock on the store shelves – alcohol, wipes, and masks.
Even jigsaw puzzles and board games were sold out as stay-at-home orders were implements. The same thing could happen again in fall and winter. There are many reasons why air purifiers could become in demand again. First, more people are still confined in their houses. Second, air purifiers help with winter air allergies. Lastly, people will be looking for amazing gifts to give to their loved ones.
Today, on the blog, we are going to share with you some tips on how to start an air purifier business.
How to Start Air Purifier Business – Finding a Product to Sell
The very first step of starting an air purifier business is to find a product to sell. There are several options for you. Some companies let you sell purifiers as an affiliate. You can also sign on with a multilevel marketing company to become a distributor.
For us, the best way for you to start an air purifier business is to design your product and find a manufacturer to mass-produce your products. At this point, you need to learn about OEM and ODM.
What is OEM
An original equipment manufacturer (OEM) is a company that manufacturers and produces products for another company to sell in the market. The main advantage of OEM is that you can get original products at a great price point.
Owing to economies of scale. OEM products essentially reduce the cost of production. Moreover, you can have the best quality and perfect components built for your products. Plus, it reduces the need to run your factory. With OEM, you can start your air purifier business more easily.
Put it simply, with OEM the product is made according to your specification. You can choose your design, material, dimension, features, and many more.
What is ODM?
Original Design Manufacturing (ODM) is another business model that you can start with as a businessman. With this business model, you can order products based on existing designs. An ODM product can be a result of a supplier’s product development efforts or a replica or another product that is already sold in the market.
Take note that ODM products are not always available on the shelves. If you want to order a specific design from the brochure or shop, the manufacturer will have to enter production. It normally takes 30 to 40 days to produce products in bulk.
Identify Your Target Market
Your target market will identify the type of air purifiers you will. The target market for air purifiers is vast. You have to narrow down the market to form a niche. This is also how you will know the design for your air purifier. For example, you may want to sell air humidifiers for bigger homes or condominiums because of allergies. Another option is to sell purifiers to office workers who want to maintain a clean and fresh office.
It is important to keep the revenue going even after you sell your air purifier. You can keep track of the customers who buy your air purifier and send out postcards reminding them a month ahead of when it is time to change the filter. You can include a promotional discount to encourage a customer to patronize your brand.
Let your market know about your product. The competition for air purifiers is quite tight because of the high demand. But a solid marketing plan can help you sell your air purifiers faster than other brands.
Make a buzz about your air purifier in both print and social media. Use benefit-oriented statements in your promotional messages. For example, you may want to see an air purifier that can be used as a humidifier.
A dual-purpose air purifier can make a big hit in the market. Take note that the air purifiers also come in different air filter grades. We have air purifiers that have
How to Start an Air Purifier Business – Your Best Takeaway
Air purifiers have long been considered as an effective solution for getting rid of indoor air contaminants. Starting an air purifier business, especially that the winter is fast approaching is a smart decision.
Air allergens normally become dense during winter because of the cold air. During winter air purifiers provide great benefits in keeping indoor air healthy, fresh, and clean.